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Consider the following reasons from their survey results:
1) When told their bid is "high," printers often lower prices.
2) When a customer seeks a credit because of some perceived difficulty or defect, printers often provide a hefty discount amount.
3) When jobs are bid to a number of printers, prices submitted often vary widely. This leads buyers to believe there must be a lot of play in the price.
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- Companies:
- Compass Capital Partners
- Graphic Arts
- NAPL
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