Some Sweet Revelations -- DeWese

The whole message of Forni's book is to focus on others, not yourself, and you will prosper psychologically as a human being. My assertion is that you must focus on others, namely your customers, and not yourself, and you will prosper, psychologically and financially, as a print salesperson.

Just listen to the titles of the 25 rule chapters in the book. "Pay attention. Acknowledge others. Think the best. Listen. Be inclusive. Speak kindly. Don't speak ill. Accept and give praise. Respect even a subtle "no." Respect others' opinions. Mind your body. Be agreeable. Keep it down and rediscover silence. Respect other people's time. Respect other people's space. Apologize earnestly. Assert yourself. Avoid personal questions. Care for your guests. Be a considerate guest. Think twice before asking for favors. Refrain from idle complaints. Accept and give constructive criticism. Respect the environment and be gentle to animals. Don't shift responsibility and blame."