SourceLink Client Survey Finds Direct Mail Is Still the Top Marketing Channel

Direct mail ranked number one in planned channels for 2012, followed by Web/micro-site, email and social media. More than 64 percent of respondents use social media to some degree as part of their marketing plans.

Increasingly, marketers recognize the role of modeling and analytics in accomplishing their marketing objectives, as evidenced by 60+ percent of respondents asserting that they currently leverage customer intelligence or are interested in doing so in 2012.