SourceLink Client Survey Finds Direct Mail Is Still the Top Marketing Channel

In tandem with the focus on direct marketing, 80 percent of all survey participants cited business intelligence/data driven marketing and campaign performance/marketing metrics as “most important,” “very important” or “important” for 2012.

“While customer acquisition, retention and profitability are traditional priorities across industries, it is an exciting time to be partnering with clients to help them evolve their multichannel approach, combine channels in interesting ways and leverage technology and data insights to engage customers and prospects,” says Judith Hemmel, director of customer intelligence. “The opportunity to heed the voice of the consumer has never been greater, and while the channels of communication will undoubtedly continue to evolve, nurturing a meaningful dialogue will remain the key to reaching marketing objectives.”