SourceLink Introduces TAG, a Tool for Linking Direct Mail to Social Media Channels

CHICAGO—March 7, 2012—SourceLink has formally released TAG (Targeted Account Generator), an innovative product that links a printed piece to the online world by harnessing the power of social media sharing. It is a powerful marketing tool that is directly integrated with social networking platforms, and uses the viral nature of online interactions to gather consumer feedback, increase response rates and drive sales seamlessly.