SourceLink Introduces TAG, a Tool for Linking Direct Mail to Social Media Channels

The integration of traditional direct marketing with social media has proven to drastically improve campaign performance—ultimately driving more purchasing activity at a lower cost per sale. TAG uses online microsites to provide an individualized product offer, which the consumer is then incentivized to share across social platforms. The sharing process allows exponentially greater exposure, with each potential customer reaching out to a wider base of connections online.