SourceLink Introduces TAG, a Tool for Linking Direct Mail to Social Media Channels

TAG also gathers valuable data through the use of demographic questionnaires and a polling process. This process allows a vendor to market smarter by identifying key influencers to seek out for further promotions.

“TAG is an exciting new offering in our multichannel suite of services, because it offers a means to integrate digital, print, transactional and social channels,” says Chief Marketing Officer Pat O’Brien. “Many companies are unsure how to properly leverage social networking sites as part of their marketing plans, and this product provides a measurable solution for businesses looking to capitalize on emerging trends.”