Southeastern Printing — Reeling in The Business

“There’s no doubt that growth in commercial printing is coming from new or additional value-added services,” Mader maintains. “Media companies challenge executives to move dollars away from traditional forms of advertising and marketing collateral. To help combat this, we have embraced a lot of the new specialty papers, coatings and printing techniques that are being offered today. If we can help our customers differentiate themselves with their printed products, they may be more apt to keep more of their advertising dollars earmarked for print.”