Special Drupa Coverage — Drupa Foretells Digital Future

“Cross-media” is starting to find its way into the product sector now that it is getting more established as a service offering among printers, come marketing services providers. XMPie says it is adding cross-media capabilities to its uStore Web-to-print solution with support for customizable e-mail campaigns. Eastman Kodak introduced Insite Print Campaign Manager, which provides analysis and management of all elements of a marketing campaign, including printed pieces, personalized URLs and e-mail blasts. It also launched the Kodak ColorFlow solution for managing and aligning colors across devices.