Special Editions — The Joy of Printing

You know that you’re a small-town printer when your customers stop by without an appointment, with their kids and pets in tow, just to say Hello.

That’s what life—and business—is like in the small Midwestern town of Sussex, WI, and Brandon Esser, president and co-owner of Special Editions, wouldn’t have it any other way. He claims that he and his partner, Tom Peterman, are perfectly happy running their small, but-high tech printing business, which boasts only 13 employees (including the owners), 150 customers and revenues of about $1.5 million a year. According to Esser, living in a small town and doing business with people who are not only customers, but also friends, is a blessing that bigger printers probably wouldn’t understand.