Special Editions — The Joy of Printing

“We were doing a lot of four-color on our single- and two-color machines, but that was very time-consuming,” Esser explains. “Customers weren’t aware that we didn’t have a four-color press, so we were pretty good at faking it. They’d even compliment us on our four-color work, which we did on on the old one-color Harris, which was difficult to run and hold the registration. We were producing 1990s work on a 1960s machine.”