Special Editions — The Joy of Printing

Word Gets Around Fast

In the small town of Hartland, the word got around quickly—Special Editions had a fancy, new press—and more work started rolling in. Previously, the printer was getting most of its work from the local community. Now, the sales radius jumped from 10 miles to 100.

With each increment of growth, Esser and Peterman invested the money back into Special Editions. In 2002, the partner-friends bought a used five-color, 26˝ Komori press—and hit the $1 million sales mark. Business was getting better every day.