Special Editions — The Joy of Printing

“Our business has always been word of mouth,” explains Esser. “We’re in business—and able to stay in business—because our customers spread the word about us. We have a reputation as a small, family owned business. We are the owners-operators-employees; our clients are our sales reps.”

Many Special Editions clients have been with the company since it first started in 1993. “Our customers know us. We live in the same community, attend the same events, go to the same social clubs, belong to the same organizations,” he adds. “Our sales have grown steadily over the years, mostly by word of mouth. We didn’t even have a full-time salesperson until the late 1990s. To this day, he’s the only sales rep we have.”