Special Editions — The Joy of Printing

There were three employees at the time: the young owners and Esser’s grandfather, Harold Esser, who ran an old 1960s Baum folder in the back of the shop.

“We had a single-color Ryobi 3302; two ABDick duplicators; a very old one-color Harris, which was a monster press; the old Baum folder; and a little Challenge cutter,” Esser recalls. “We did mostly letterhead and business cards; we probably had about 20 local customers. We were happy to make $20,000 a month. If we made that much, that meant we were making money, paying the bills and had a little left over to reinvest back into the company.”