Special Editions — The Joy of Printing

In 1994, the company moved to Hartland, WI, which is halfway between Milwaukee and Madison. The facility was only about 3,500 square feet, so it was a bit tight, but the money they saved on the heating bill (vs. the former location) was enough to pay the rent in the new place.

After its relocation, Special Editions added a few more staff. Esser’s then-girlfriend, now-wife, Donna came in and took care of business administration. Also, Esser’s dad, John, helped out with sales for a year or so. And, when a small ECRM imagesetter was purchased, a production person was added. The imagesetter allowed Special Editions to keep its prepress work in-house, and it significantly improved the workflow.