Special Sustainability Report: Embrace Certification, Conservation

In an April DoubleClick Performics study, 60 percent of online consumers surveyed consider environmental consciousness an important company trait. When choosing between two similar products, consumers report they prefer environmentally friendly products; 83 percent indicate they are extremely or very likely to choose the environmentally friendly option. And nearly half of these survey respondents attest a willingness to pay at least 5 percent more for green products.