Special Sustainability Report: Embrace Certification, Conservation

For example, a 2006 Harris Interactive study* analyzed the marketing impact of printed B2B magazines mailed to 588 executives, all involved in purchase decision-making, from companies with $5 million or more in annual sales, covering 21 industry categories. More than 80 percent of the respondents viewed B2B magazines as having more information and reliability than general media sources. B2B magazines (41 percent) topped the list as the single most mentioned resource that executives rely on to do their job. Green printing would have an enormous impact on these value- and image-conscious executives.