Special Sustainability Report: Embrace Certification, Conservation

According to a Pitney Bowes online survey* of 1,000 U.S. respondents on consumer attitudes toward the environment and the impact of direct mail, more than 87 percent stated that environmental conservation and preservation are important or somewhat important to them. Sixty-seven percent of the respondents said their opinion of advertising mail would be more positive if they knew there was a “green mail” label awarded by an independent third party, such as the Environmental Protection Agency (EPA). This survey indicates that print providers need to educate the public about their green initiatives and positive environmental impact.