SPECIAL REPORT -- The State of Web Printing - A Web Offset Visionary

"The company has 400 employees in our operations marketing services department, which is a bit uncommon for the industry," says Hogg. "They serve our customers by ensuring proper execution of the operations."

And the proof of this process' worth is in the enormous growth Valassis has enjoyed over the past 26 years. Valassis boasts 25 production and manufacturing facilities and sales offices worldwide. The company provides newspaper advertising and inserts, sampling, direct mail, one-to-one marketing programs, coupon clearing, as well as consulting and analytic services. Customers include consumer packaged goods manufacturers, retailers and direct marketers.