SPECIAL REPORT -- The State of Web Printing - A Year's Worth of Mastery

Yet, generally speaking, Garnett sees the idea of determining a product mix as being a big trend in the future.

"Printers, in general, are earning $1 for every $7 per project. They have to get into the other $6 the customer is spending and, by examining the product mix and what else they can offer the customer, they can get into that other $6," says Garnett.