SPECIAL REPORT -- The State of Web Printing - Web Printing At Mid-Decade

The advice of William Lamparter, principal of PrintCom Consulting in Waxhaw, NC, is to abandon the traditional approach of buying a press and then looking for business to fill it.

Instead, Lamparter counsels web printers (and sheetfed printers, for that matter) to look at the product mix being purchased by their customers—and then buy appropriate equipment.