SPECIAL REPORT -- The State of Web Printing - Web Printing At Mid-Decade

Lamparter envisions the commercial printer of the future with a combination of web and sheetfed presses under the same roof. "To be a general commercial printer, one must determine the products to be printed, and appreciate that not all can be produced equally well on all pieces of equipment. The sheetfed printer that is now doing direct mail, for example, might want to consider a narrow web with in-line finishing."