SPECIAL REPORT -- The State of Web Printing - Web Printing At Mid-Decade

"Digital printing," Lamparter contends, "should not be thought of as only a short-run process. Today, digital printing can be profitable at run lengths of more than 5,000 copies." Industry guru Frank Romano agrees, noting that he sees work done on narrow web presses now moving to digital presses.

Lamparter notes that printers tend to focus on cost per page when, with digital web presses, they should be looking at total job or production costs.