SPECIAL REPORT -- The State of Web Printing - Web Printing At Mid-Decade

For catalog marketers, color variation—especially in clothing—dramatically increases order returns and customer dissatisfaction.

What would be the best way to describe the successful web printer of the future?

Erbstein, Lamparter and Ringman all agree that the increased productivity and throughput of modern presses will make it ever more difficult for web printers with legacy equipment to survive in today's ultra-competitive market. The key to success in web printing may well lie in capitalization and the ability to invest in the latest technology.