SPECIAL REPORT -- The State of Web Printing - Web Printing At Mid-Decade

Erbstein also likes the promise of variable cutoff web presses now appearing on the market, for both newspaper and commercial printers. He contends that plants employing variable cutoff machines are able to accommodate various customer requirements for flyers without the need to change equipment.

More important, web offset printers with variable cutoff machines can offer more and different products to their customers, and can compete more effectively with rotogravure printers. And newspaper printers can realize better equipment utilization through their ability to print a significantly wider variety of products.