SPECIAL REPORT VARIABLE DATA PRINTING -- Digital Print Goes Postal

As a final thought, he notes that an important element of the experiment was getting all of the participating companies to print on the same substrate. Mohawk Paper agreed to supply two grades (7-pt. and 9-pt.) of its Navajo stock and, in turn, asked SMART Papers to provide two grades (8-pt. and 10-pt.) of Kromekote for the mailing experiment. This enabled the researchers to separate effects of paper caliper from effects of printing technology.