SPECIAL REPORT VARIABLE DATA PRINTING -- Digital Print Goes Postal

Digitally printed material may face a disproportionate risk because a larger percentage of this work—especially variable data printing—is mailed and the finished product is believed to be less durable. PIA/GATF set out to test that latter assumption by mailing sets of samples from four cities (New York, Chicago, Miami and Los Angeles) to the association's headquarters in Sewickley, PA.