SPECIAL REPORT VARIABLE DATA PRINTING -- Do You Know VITO?

If your sales force is focused on selling to print buyers, they are aiming too low on the corporate totem pole. That is the basic message Anthony Parinello, of VITO Selling, will stress as keynote speaker at the PIA/GATF Personalization Conference November 7 in Phoenix.

Parinello started his selling career with Hewlett-Packard as a computer systems salesperson. During his time with HP, Parinello was the recipient of many sales awards. He was successful then by creating what he teaches today.