SPECIAL REPORT VARIABLE DATA PRINTING -- Do You Know VITO?

"I am a tactician, not a strategist," Parinello notes. "So you are not going to hear all the reasons you may want to do this or, how important it is to sell to VITO. Everybody knows why you have to do it. You lose deals after you jump through all the hoops because you are talking to people who call themselves decision makers but, at the end of the day, they aren't deciding on anything."