SPECIAL REPORT VARIABLE DATA PRINTING -- Do You Know VITO?

So attendees can plan on learning the pure tactics—focusing on the top person no matter the size of the company. It does not matter if it is IBM or Joe's Heating & Air Conditioning, he councils.

"You can try to sell to a print buyer," Parinello dares. "They hate salespeople. Our nature and approach can and will irritate print buyers."