SPECIAL REPORT VARIABLE DATA PRINTING -- Do You Know VITO?

To prove this fact, Parinello suggests looking at the business card that a salesperson is carrying around. Typically, it does not say salesperson, he promises. It says something along the lines of account executive.

About 85 percent of VITOs were once salespeople, Parinello estimates, while the other 15 percent know the importance of salespersons.