SPECIAL REPORT VARIABLE DATA PRINTING -- Let's Get Personal

Tackling a sizzling-hot topic in the printing industry, the 2005 PIA/GATF Variable Data and Personalization Conference scheduled for November 6-8 at the Sheraton Crescent Hotel in Phoenix is designed to offer attendees the critical information needed for personalized digital printing success.

In the following special section you will find articles pertaining to the main topic of this upcoming PIA/GATF event. Included are a look at several digital printers who have successfully implemented variable data printing (VDP); how a leading direct marketing agency relies on VDP to boost response rates; compensation plans for digital salespeople; results from a recent study concerning postal damage to digitally printed pieces; and a preview of the much anticipated Marketing 4 Digital (M4D) reports conducted by Frank Romano.