SPECIAL REPORT VARIABLE DATA PRINTING -- Let's Get Personal

More than just a passing fad, variable data printing and personalization is becoming mainstream, and is credited with marketing success stories involving just about every industry that embraces it. Now in its fourth year, the PIA/GATF Variable Data and Personalization Conference aims to raise printers' 1-to1 capabilities to another level. This program is designed to capture the essence of the VDP market and deliver reliable and useful information that can be taken back—and implemented—at the shop level.