SPECIAL REPORT VARIABLE DATA PRINTING -- M4D Uncovers Opportun

It also provides significant information for marketing printing in general.

"The M4D program will provide printers with the detail and insight they need to sell existing and new services to specific market segments," notes RIT Professor Emeritus Frank Romano, who is overseeing the project.

"In order to succeed, printers must be market-driven," he adds. "They must understand their client's business as well as they understand their own. They must be solutions oriented, not sales oriented. These reports contain a wealth of information to help printers pinpoint and achieve business opportunities."