SPECIAL REPORT VARIABLE DATA PRINTING -- Methods May Vary

Fall is prime time for professional sports, and many fans are too well acquainted with the sentiment, "Just wait until next year." For years, the same could be said for proponents of variable data printing (VDP). Early adopters of VDP often ended up with a great service in search of a market.

Over time, the Web-to-print business model came to the forefront. It evolved around providing online, template-driven solutions for companies that market through remote agents, dealers and distributors. As the market continues to mature, a growing number of digital printing operations are developing other formulas for success.