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"Our business plan is focused on large volume, high-quality pieces. We are really targeting the larger agencies and consumer marketing companies."

WMSG has been in business for four years, originally as part of The Williamson Companies and now as a totally separate company (since March 1, 2005). The Williamson family still has an ownership stake in the spinoff and the two companies continue to service a lot of the same accounts with joint sales activities, Liszewski says.