SPECIAL REPORT VARIABLE DATA PRINTING -- Methods May Vary

"Most of what we are doing involves working with the client's CRM (customer relationship management) applications. We do a lot of high level data mining, behavioral modeling and other actions to define content pulls on our output devices," Liszewski says.

The company has only dabbled in Web-to-print applications. "Some days I think we are missing out on that low-hanging fruit, but because of our business plan we are not well positioned to manage short runs. Our operation is built to do hundreds of thousands of pieces a day, including finishing and mailing them," he says.