SPECIAL REPORT VARIABLE DATA PRINTING -- Methods May Vary

Daniels Marketing Support Services, Asheville, NC

Daniels Marketing Support Services has gained a competitive edge by flipping that term around into print-to-Web.

"Our market space has been focused on using variable data printing to drive people to the Web to complete some type of transaction," explains Vaughn Fisher, COO. "We have the graphic arts and IT abilities to develop what we call customized micro-sites, which are a great companion to VDP in that they provide a personalized conduit of information.