SPECIAL REPORT VARIABLE DATA PRINTING -- Methods May Vary

Taylor says many of the firm's clients have dealers or distributors who they want to support with flexible marketing tools while still maintaining control of their brands. Thus the need for implementing a Web-based customer interface.

All of the company's services are targeted to more or less the same client base. "We've had success selling additional services to our existing customers," Taylor notes, "or if we've targeted a new company as a variable data prospect, we've been able to then also get traditional work."