SPECIAL REPORT VARIABLE DATA PRINTING -- Methods May Vary

The company grew out of a commercial printing operation, Daniels Graphics, and there's also a sister company, Daniels Communications, nearby that is an inbound call center offering fulfillment services, order taking and more.

Fisher says the organization first moved into variable data work in the late 1990s by doing black-only pieces and imprinting of color shells. It has since added an HP Indigo 3050 digital press to do color work and now uses a Kodak Digimaster 9110 for black printing. "We decided on the HP Indigo mainly because its output looked most like offset printing," he notes.