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MSBV specializes in creating customized, cost-effective marketing solutions for customers ranging from sole proprietorships to the largest of Fortune 500 companies. The common denominator is that they sell high-ticket items and get high value from maintaining regular customer contact.

This profile of best prospects is dictated by the development costs required to launch a campaign, Taylor says. "We use a 'crawl, walk, run approach' with companies that are afraid of the cost to get started. We begin by talking about doing simple tests so they can see the results first-hand."