SPECIAL REPORT VARIABLE DATA PRINTING -- Methods May Vary

Before adding in-house creative services last fall, Taylor says he had always been of the opinion that MSBV shouldn't offer design capabilities because of the potential for being perceived as competing with agencies. "I've completely changed my mind on that issue," he notes. "Most of the agencies are not as clued in as we are on the variable side, in terms of what can be done and how to do it in an economical fashion. Having in-house creative has really helped us in the marketplace."