SPECIAL REPORT VARIABLE DATA PRINTING -- Methods May Vary

The parent organization's conventional printing operation includes several multicolor sheetfed offset presses. It has developed a specialty in light packaging (non folding) for the textile industry and produces a lot of CD carriers for a local disc replicator.

In the VDP arena, recruiting campaigns for smaller colleges have become a big market for the company. So big, in fact, it established "edu.Marc" as a division of Daniels Graphics to pursue that business.