SPECIAL REPORT VARIABLE DATA PRINTING -- Methods May Vary

"Small liberal arts colleges, especially in our market area (the Southeast), have been struggling to attract students," Fisher says. "We've helped several smaller schools do one-to-one campaigns to prospective students and had great results."

Despite the success Daniels has had with micro-Websites, its COO notes one such student recruitment campaign provided a surprising reminder that it's risky to presume what response channel a target audience will prefer.