SPECIAL REPORT VARIABLE DATA PRINTING -- Methods May Vary

"We encourage clients to not limit the options they give customers to communicate with them," the company exec says.

Daniels is exploring the potential of Web-to-print technology in one market segment—insurance companies.

"That seems like a great application because of the local agents, but it has been a tough sell," Fisher reveals. It's a complicated sell due to the nature of the relationship between the independent agents and insurance companies, as well as regulatory issues.