SPECIAL REPORT VARIABLE DATA PRINTING -- Methods May Vary

It will require some finesse, Fisher concedes, since Daniels also offers creative and consultative services, including design and copywriting. "There may be some competitive fear, but we don't do everything an agency does and we're very careful to point that out," he stresses. "We can jump in at any level an agency wants. We can take the lead or go in as a silent partner."