SPECIAL REPORT -- Web Offset - Weird Windings Of the Web

The effort should be entrusted to a permanent outsider; a marketing consultant who doesn't need to see your plant nor eat off the floor. This also ensures objectivity, but beware: The conclusions and imperatives may well challenge internal dogma. Variable format flexible manufacturing and other such cherished notions may be misguided. A "zero-makeready" salesforce may be preferable to extra cylinders, and a gapless press schedule and an extended cutoff into the future.