Special Sales Tip for [Insert Name Here]

Watch this week's Short Attention Span Sales Tip here.

Good morning!

Roughly once a week, I receive an unsolicited pitch via LinkedIn that starts with, “Bill, I found your profile and was impressed” or “Your accomplishments caught my eye” or some other generic come-on statement. If I have time, my response is always, “Really? What is it that impressed you or caught your eye?”

Crickets.

There are myriad options for automating the process of obtaining new business. Heck, Sales Vault members will be treated to a free webinar next week, AI and New Business Development. And while I believe there is a place for automation, I think it's important to strike a balance and not replace creativity or the personal touch. If you're like me, you have a negative reaction when you find out you've been fooled and you're interacting with a machine. I mean, how would you feel if you knew this sales tip was AI generated?

And if it’s true that we have a negative reaction, the opposite is equally true.

Consider the power of a handwritten note? Think of the impact an obviously-personal “Happy birthday” message on LinkedIn will have (as opposed to just hitting the “Congrats” option at the bottom of the page). And what kind of an impression do you think will be made when you pick up the phone for the sole purpose of checking in on someone?

When I was a kid, one birthday card always meant the most to me. It was from Joan Wright, an honorary Aunt and the wife of our church’s pastor. It's not the note or the card itself that made the impression. It's the fact that she included one stick of juicy fruit gum and a deflated balloon.

Year after year. 60 years later and that's what I remember: the one who did things differently.

Automate. Engage AI. But don’t forget to be personal every chance you get.

The real Bill Farquharson can be reached at 781-934-7036.  Oh, and next week's webinar on AI & New Business Development is open to non-members for a fee (or join the Sales Vault and attend for free!)

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.