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Automation Compatible
In order to get a response, the mailpiece must be delivered in the first place. That means following the rules.
Start by blocking out the areas needed by the Postal Service. This includes: address area, postage area and return address. These areas need to be clear of other copy and the text used must be legible. Keep the address window/block at least 5⁄8˝ from the bottom and both sides (this is easier than remembering it needs to be 1⁄2˝ from each side, but you have to allow for press tolerances and insert shift).
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