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The rest of the mailpiece is yours, so what are you going to do with it? In this day of information overload, determine how simple your message can be. If it is a bill or statement, be sure the recipient knows who it is from and even that it contains a bill/invoice.
Don't overlook the power of the postcard. It can get across a quick message (appointments, reminders, special sales, store hours, etc.). It doesn't have to be opened (so it is almost automatically read) and is easy to put on the refrigerator.
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